Since Sasa is targeting younger targets, it has undergone a rejuvenation in terms of imagery and communication, therefore in this material where we want to communicate about the good of using MSG, we are using vibrant & bold imagery, to make it more stand out with other competitor and also the target audience can relate.
Chief Creative Officer: Yerry Indrajaya
Creative Director: Max Roza Natadjaya
Art Director: Naufaldi Rahmawan
Copywriter: Hesti Sarah Indranuari
3D Motion: Mejikuviniu