A rebranding campaign for the renown fashion e-commerce, Salestock, where they are evolving into a better, premium, and more sophisticated fashion brand. With its new name, SORABEL, we positioned the brand as the "best friend" that knows very well about the customer's needs in fashion. Or in other words: Your BFF in Fashion.
Client Sorabel by Salestock
Agency Finch Agency
Chief Creative Officer Yerry Indrajaya
Associate Creative Director Max Roza Natadjaya
Art Director Jeannie Lie / Marco Adriaansz
Copywriter Audra Syah Rasjid / Pingkan Lestari