CITI x AIA Digital Campaign
Life Continues is a campaign idea that represents what Citi AIA is offering; protection & investment. Because as you live your life, there’s always something that you can't measure or predict.And this is where Citi AIA comes and protects your health, legacy, and most importantly, your life. Citi AIA protects, to make your life continues.
Out of Home – Billboard
“LIFE CONTINUES, MAKE IT LAST”. extend the communication message from the video with accentuate the importance for securing the future for the true treasure of their life.
Paid Content
Make every story of our customer into a series of dedication & inspiration. The non-selected customer’s story will be cascade into a series of paid content to inspire our intended target audience to visit the landing page.
Digital Video
“LIFE CONTINUES, MAKE IT LAST”. A video of how a person can find the true meaning of wealth from her relationship with her daughter. And how everything she’s been done will affect her daughter’s future life.
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CITI x AIA Digital Campaign
Life Continues is a campaign idea that represents what Citi AIA is offering; protection & investment. Because as you live your life, there’s always something that you can't measure or predict.And this is where Citi AIA comes and protects your health, legacy, and most importantly, your life. Citi AIA protects, to make your life continues.
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Chief Creative Officer: Yerry Indrajaya
Associate Creative Director: Max Roza Natadjaya
Creative Strategist: Ariobimo Raharjo
Brand Analyst: Azka Mufti
Jr. Art Director: Adila Amilia Mochtar
Copywriter: Maynita Eva Panggabean
Sr. Copywriter: Audra Syah Rasjid
Film Director: Ricky Wattimena
