Bank Mandiri, one of the largest banking institutions owned by the Indonesian government is trying to attract the attention of Gen-Z, the big chunk of the audience, for the re-launch of its product called Livin'.
By presenting a fresh communication approach and with a unique unordinary treatment, Bank Mandiri can break the typical communication that is usually used by other banking institutions, and successfully wins the heart of its intended target audiences.
Creative Director: Max Roza Natadjaya
Creative Group Head: Audra Syah Rasjid
Creative Team: Maynita Eva Panggabean, Gianine Cindy, Afra Abidin
Account Team: Eby Karsono, Nannita Fuadi
Agency Producer: Annur Aini
Film Director: Tuta Masjhur
Production House: MixTape