How to convey the message about Livin', the new super app from Bank Mandiri that can make your financial life easier,
to second city and rural segment?
Surely we should look deep on how they behave. Tiktok is one of the answers, since it is an app that everybody uses in Indonesia. And by collaborating with Cowcow, the Tiktok artist from Japan who successfully gains the crowd in Indonesia, we can make a catchy ad that can penetrate through our target audiences' memory.
Creative Director: Max Roza Natadjaya
Creative Group Head: Audra Syah Rasjid
Creative Team: Azvina Firanza Alamsyah, Fajar Utomo, Maynita Eva Panggabean
Producer: Andy Mirza
Music: CowCow Entertainment Japan
Account Team: Eby Karsono, Fauzan
Film Director: Denny Yanuar

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