During Covid-19 outbreak, we as an agency initiate an initiative that wants to bring hope and happiness to Indonesian people in the midst of the global pandemic of COVID-19. The economic sectors hit hard across the world, and in Indonesia, it especially hit harder on our minimum wage citizens and small business stall that are practically losing their source of income to buy their bread and butter.
The Brand is a leading seasoning company, so we want to help them with something they know best, food. We want to encourage people to reduce the number of the spread of covid-19 by eating good food, stay at home, while at the same time giving love to the small business owner and minimum wage citizen.
So we create, EAT STAY LOVE package. A special edition seasoning package that can be purchased in big e-commerces in Indonesia. For every purchase, Indonesian family can spend their time at home more fun cooking delicious food with SASA Seasoning, and automatically donating to a food donation that initiated by SASA with the help of ACT (Aksi Cepat Tanggap), for the small business owner and minimum wage citizen.
As it launches, 1475 packages have been sold in just under 3 months! Showing how great the enthusiast for helping people in need through this campaign. Therefore we believe, that goodwill with good communication will always bring a good impact on our society.
FINCH Agency
-
Chief Creative Officer: Yerry Indrajaya
Associate Creative Director: Max Roza Natadjaya
Associate Creative Director: Max Roza Natadjaya
Creative Strategist: Ariobimo Raharjo, Andhika Wicaksana
Art Director: Adila Amilia Mochtar, Fajar Utomo, Rizky Widamukti Adiroso
Copywriter: Hesti Sarah Indranuari, Maynita Eva Panggabean
Production House: Seven plus
Production House: Seven plus
