Pikopi Gula Aren, Rasanya Paten for Pikopi

Pikopi Gula Aren, Rasanya Paten

Pikopi Gula Aren, Rasanya Paten is a campaign by Finch, a creative agency in Jakarta, for Pikopi, 2023. Categories: TVC.

Challenge

A convenience-store iced coffee sub-brand needed a flavour claim strong enough to stand out on a shelf crowded with near-identical palm-sugar coffee drinks.

Insight

For this crowd the proof is not the description, it is the involuntary reaction, eyes closing, one long breath in, before the first sip even lands.

Idea

'Rasanya Paten'. Let the aroma alone stop people in their tracks, then back the claim with a Beli 2 Gratis 1 offer that makes trying it an easy yes.

About this work

Quick, close-up reaction shots, eyes shut, a slow inhale, before anyone actually drinks. The palm-sugar coffee is held up in frame the whole time, its aroma doing the selling before the taste does. The promo closes the deal. Rasanya Paten pairs with a straightforward Beli 2 Gratis 1, so the strong flavour claim comes with an equally strong reason to try it today.

Pikopi Gula Aren, Rasanya Paten for Pikopi

Finch is a creative studio in Jakarta, part of Future Creative Network. Creative comes first, but an idea only counts when it moves the business.

We work end to end, from campaign strategy and the big idea to the craft that makes it real. Small enough to stay sharp, backed by a network big enough to take on anything.

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All under one roof, from strategy to screen, so the work wins where craft is judged and delivers where it counts.

Finch is a creative studio in Jakarta, part of Future Creative Network, combining creative pedigree and business acumen built across global networks, major corporations, and the country's most demanding client accounts.

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FCN brings together Indonesia's top creative companies, each with different expertise, into a single, cohesive ecosystem. One collaborative platform, delivering tailored, high-impact solutions for every client's diverse needs.

What sets it apart is a rare combination of scale and agility, the range to adapt and perform at the highest level for everyone we work with. What started in a small apartment in 2016 is now the largest local creative marketing and innovation ecosystem in Indonesia, built to empower local creative founders.

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2016The Establishment1 company, 1 small apartment, 1 mission

2017Fastest Growing in IndonesiaThe fastest growing independent agency in Indonesia

2018First 'Agency of The Year' in IndonesiaFirst local agency to obtain the prestige 'agency of the year' at Citra Pariwara

2019Fastest Growing Agency in the worldThe fastest growing agency by Adweek

20202nd time 'Agency of The Year' in IndonesiaSecond time 'agency of the year' at Citra Pariwara

2021Biggest Digital Powerhouse in SEAAcquiring Olrange and becoming the biggest powerhouse in SEA

2023Top 10 Fastest Growing Large AgenciesThe fastest growing large agencies in the world by Adweek

2024Creative Agency of The YearCrowned as the Creative Agency of The Year at Citra Pariwara

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