Company Profile

Company Profile is a campaign by Finch, a creative agency in Jakarta, for Bank Mandiri, 2025. Categories: TVC.

Challenge

A bank company profile is usually a wall of numbers, awards and logos. The task was to make Indonesia's biggest bank feel like a force people actually feel, not a spec sheet.

Insight

A bank's real product is not money, it is momentum. What Mandiri gives a vendor, a corporation, a country, is the confidence to build, expand and keep moving forward.

Idea

Frame Mandiri as the engine behind Indonesia's ambition, threading one institution from the street-level SME to the treasury floor to the global map, quietly powering everyone's next step.

About this work

The film moves through scale: hands and small businesses, a gleaming city skyline, sleek banking halls, trading floors and a connected globe, with Livin and Kopra as the digital rails underneath it all. Every frame ladders the same idea, that Mandiri is wired into the whole economy. It closes on the ecosystem itself, the family of Mandiri entities and the awards that back the claim, so the company profile reads less like a brochure and more like a portrait of the country's momentum.

We haven't made that one yet. Maybe it's serendipity, let's make it together.

Client voices

What our clients say.

Future Creative Network

FCN brings together Indonesia's top creative companies, each with different expertise, into a single, cohesive ecosystem. One collaborative platform, delivering tailored, high-impact solutions for every client's diverse needs.

What sets it apart is a rare combination of scale and agility, the range to adapt and perform at the highest level for everyone we work with. What started in a small apartment in 2016 is now the largest local creative marketing and innovation ecosystem in Indonesia, built to empower local creative founders.

2016The Establishment1 company, 1 small apartment, 1 mission

2017Fastest Growing in IndonesiaThe fastest growing independent agency in Indonesia

2018First 'Agency of The Year' in IndonesiaFirst local agency to obtain the prestige 'agency of the year' at Citra Pariwara

2019Fastest Growing Agency in the worldThe fastest growing agency by Adweek

20202nd time 'Agency of The Year' in IndonesiaSecond time 'agency of the year' at Citra Pariwara

2021Biggest Digital Powerhouse in SEAAcquiring Olrange and becoming the biggest powerhouse in SEA

2023Top 10 Fastest Growing Large AgenciesThe fastest growing large agencies in the world by Adweek

2024Creative Agency of The YearCrowned as the Creative Agency of The Year at Citra Pariwara

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